In considering how we were going to do our "real launch", there was a lot of thought about what we wanted to exude. Not only as a business and fashion house, but also as responsible World Citizens who understand the importance being agents of change when, and where necessary. This stems from our CEO's extrordinary story of going from being born to a single Mother in a small town to being a successful Technology Executive with Wall Street experience. His journey becomes more interesting when it's revealed that his success didn't come from matriculation at one of America's finest institutions, but through his life's journey. This "canvas" serves as the backdrop for his experiences he calls the "Art of Life."